SEO Terms Every Digital Marketer Should Know

SEO Terms Every Digital Marketer Should Know

seo course seo training seo terms seo specialists
    1. Traffic

The people (and sometimes bots) who visit your website.

    1.  User-Generated Content (UGC)

Any form of content – videos, blog posts, comments, reviews, etc. – that is created by users or customers.

    1. Universal Search

When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results.

    1. Unnatural Link

Any links Google identifies as suspicious, deceptive, or manipulative. An unnatural link can result in Google taking manual action on your website.

    1. URL

A uniform resource locator is the specific string of characters that lead to a resource on the web. The term URL is usually short-hand for the letter-based web address (e.g., entered into a browser to access a webpage.

    1. URL Parameter

The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded):

    1. User Experience (UX)

The overall feeling users are left with after interacting with a brand, its online presence, and its product/services.

    1. Vertical Search

A specialized type of search where the focus is only on a specific topic, type of content, or media. For example, YouTube (video), Amazon (shopping), Kayak (travel), Yelp (business reviews).

    1. Virtual Assistant

A bot that uses natural language processing to perform tasks, such as conducting web searches. For instance, Apple’s Siri or Microsoft’s Cortana.

    1. Visibility

The prominence and positions a website occupies within the organic search results.

    1. Voice Search

A type of voice-activated technology that allows users to speak into a device (usually a smartphone) to ask questions or conduct an online search.

    1. Webpage

A document that exists on the World Wide Web and can be viewed by web browsers.

    1. Website

A collection of webpages hosted together on the World Wide Web.

    1. Website Navigation

How a website connects its webpages to help visitors navigate that site. Website 16

    1. Webspam

Any methods that exist solely to deceive or manipulate search engine algorithms and/or users.

Also known as: Black Hat SEO, Spam, Spamdexing, Search Spam

    1. White Hat

Tactics that comply with Google’s Webmaster Guidelines.

    1.  Word Count

The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines.

    1. WordPress

A popular blogging and content management system.


    1. XML

Extensible Markup Language is a markup language search engines use to understand website data.

    1. XML Sitemap

A list of all the pages on a website that search engines need to know.


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