The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences.
How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty?